Cookie Declaration

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.

Cookie declaration last updated on 21.09.2022 by Cookiebot:

Necessary (5)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name Provider Purpose Expiry Type
CONSENT [x2] Google
YouTube
Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. 2 years HTTP Cookie
CookieConsent Cookiebot Stores the user’s cookie consent state for the current domain 1 year HTTP Cookie
li_gc LinkedIn Stores the user’s cookie consent state for the current domain 179 days HTTP Cookie
wordpress_test_cookie marscbrn.com Used to check if the user’s browser supports cookies. Session HTTP Cookie

Preferences (2)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name Provider Purpose Expiry Type
lang [x2] LinkedIn Remembers the user’s selected language version of a website Session HTTP Cookie

Statistics (18)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name Provider Purpose Expiry Type
_clck Microsoft Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. 1 year HTTP Cookie
_clsk Microsoft Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. 1 day HTTP Cookie
_cltk Microsoft Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. Session HTML Local Storage
_ga Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie
_ga_# Google Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. 2 years HTTP Cookie
_gat Google Used by Google Analytics to throttle request rate 1 day HTTP Cookie
_gid Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day HTTP Cookie
_hjAbsoluteSessionInProgress Hotjar This cookie is used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice. 1 day HTTP Cookie
_hjFirstSeen Hotjar This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. 1 day HTTP Cookie
_hjIncludedInPageviewSample Hotjar Determines if the user’s navigation should be registered in a certain statistical place holder. 1 day HTTP Cookie
_hjIncludedInSessionSample Hotjar Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization. 1 day HTTP Cookie
_hjRecordingLastActivity marscbrn.com Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Session HTML Local Storage
_hjSession_# Hotjar Collects statistics on the visitor’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. 1 day HTTP Cookie
_hjSessionUser_# Hotjar Collects statistics on the visitor’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. 1 year HTTP Cookie
AnalyticsSyncHistory LinkedIn Used in connection with data-synchronization with third-party analysis service. 29 days HTTP Cookie
c.gif Microsoft Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Session Pixel Tracker
CLID Microsoft Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. 1 year HTTP Cookie
hjViewportId marscbrn.com Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Session HTML Local Storage

Marketing (21)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name Provider Purpose Expiry Type
#{8}-#{4}-#{4}-#{4}-#{12} Microsoft Pending 2 years HTTP Cookie
_gcl_au Cookiebot Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months HTTP Cookie
_hjRecordingEnabled marscbrn.com This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. Session HTML Local Storage
ads/ga-audiences Google Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. Session Pixel Tracker
ANONCHK Microsoft Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. 1 day HTTP Cookie
bcookie LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 year HTTP Cookie
bscookie LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 year HTTP Cookie
IDE Google Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year HTTP Cookie
lidc LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 day HTTP Cookie
msd365mkttr Azure Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 2 years HTTP Cookie
MUID Microsoft Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. 1 year HTTP Cookie
pagead/1p-user-list/# Google Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Session Pixel Tracker
pagead/landing [x2] Google Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. Session Pixel Tracker
SM Microsoft Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. Session HTTP Cookie
SRM_B Microsoft Tracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services. 1 year HTTP Cookie
test_cookie Google Used to check if the user’s browser supports cookies. 1 day HTTP Cookie
UserMatchHistory LinkedIn Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. 29 days HTTP Cookie
VISITOR_INFO1_LIVE YouTube Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. 179 days HTTP Cookie
YSC YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session HTTP Cookie
ytidb::LAST_RESULT_ENTRY_KEY YouTube Stores the user’s video player preferences using embedded YouTube video Persistent HTML Local Storage

Unclassified (2)

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name Provider Purpose Expiry Type
a/n (12) Azure Pending Session HTTP Cookie
t/v/# Microsoft Pending Session Pixel Tracker